Buyer Success Flows: How to Double Your Customer Retention With This Post-Purchase Automation
In this article, I'll show you how to set up a "buyer success" email flow that can help you significantly increase your customer satisfaction, leading to more repeat orders.
Founder @ 100 Celsius
Step 1 – Decide whether you want to write a separate flow for each product or category
Step 2 – List out everything a customer of this product would need to know or do to use, complete, or consume it properly
Step 3 – List out all possible roadblocks, problems, or objections a customer might encounter on the path to using this product
Step 4 – Write a series of emails specifically for the product/category that’s ordered, based on Steps 2 & 3
Step 5 – After a customer finishes their “buyer success” flow, move them into a “catch-all” post-purchase flow or into your main broadcast list
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